EFFIX - Partnership creators

A LEADING PARTNERSHIP AGENCY

SINCE 1986

We are proud to be one of the most influential sponsorship agencies in Canada.

Our lasting relationships and unmatched ability to connect with clients and audiences make us the driving force behind some of the most sought-after events, properties and happenings in the world of sports and entertainment.

Services

Property Monetization

The success of a partnership strategy largely depends on a brand’s ability to maximize the revenue potential of its properties and secure agreements with trusted partners, all while preserving its integrity.

EFFIX works with you to develop commercialization and sales strategies, supporting you through the presentation and negotiation of agreements that align with your brand’s DNA and objectives. Together, we also create tailored solutions to deliver memorable experiences that benefit all stakeholders.

Partnership Portfolio Management

As expert advisors, EFFIX is here to help you grow and maximize the impact of your partnerships. Leveraging its extensive network, EFFIX continuously identifies new opportunities and builds connections with key players who can contribute to your brand’s growth.

From identifying opportunities to analyzing returns on investment, EFFIX ensures that all terms of your agreements are respected and that your investments deliver measurable results.

Audit & Analysis

EFFIX evaluates the current strategies and performance of your partnerships to identify their strengths, weaknesses and potential associated risks. Based on these analyses, EFFIX proposes mitigation measures and provides a report with clear insights and actionable recommendations.

This study helps businesses define a partnership structure tailored to their needs, identify collaboration types that support their specific goals and optimize their activities for long-term success.

Support & Strategy

With your values, objectives and challenges always in mind, EFFIX continuously supports your brand through strategic advice and management of specific situations, leveraging specialized resources in sports and entertainment.

In close collaboration with your teams, EFFIX maximizes brand integration and visibility by identifying new opportunities and proposing collaborative and co-branding solutions with third parties to amplify impact and create synergy.

Mandates

Roses FC

As the exclusive agency representing partnerships for Roses FC, EFFIX is responsible for monetizing all team-related sponsorships. EFFIX’s comprehensive approach drives revenue growth while ensuring alignment with the inclusive brand identity of Roses FC, through the development of strategies, sponsor acquisition, creation of tailored proposals and deal negotiations.

In addition to its role with the Montreal team, EFFIX also collaborates with the Northern Super League on select categories, further showcasing its expertise in creating value within professional women’s soccer in Canada.

àVélo

Building on its experience with Bixi and Citi Bike, EFFIX has been entrusted by Capitale Mobilité to monetize àVélo, Quebec’s bike-sharing service, transitioning from an advertising-focused approach to one centered on partnerships.

EFFIX is responsible for the sales and management of àVélo’s partnership assets, ranging from bike and station branding to the development of promotional, community-based and ESG-related activations.

Alpine Canada and the Tremblant World Cup

EFFIX has been appointed by Alpine Canada as the exclusive partnership representative for the Women’s Alpine Skiing World Cup at Mont-Tremblant.

From creating visibility and hospitality packages to securing agreements through outreach and negotiation, EFFIX brings together the business community around the only women’s skiing event sanctioned by the International Ski Federation on Canadian soil.

Photo credit : Gary Davis

L’International des Feux Loto-Québec

IFLQ has been a staple of Montreal summers since 1985. This pyrotechnic competition not only lights up the sky of La Ronde (Six Flags) for the enjoyment of the 20 000 on-site visitors but also captivates nearly 3 000 000 citizens and tourists who experience these events each summer.

EFFIX collaborates with IFLQ to optimize hospitality revenues (suites and VIP spaces) and to represent and sell various sponsorship properties, a partnership that has lasted for over 20 years.

In addition to the fireworks, EFFIX also works closely with Six Flags to develop partnership opportunities for La Ronde.

Carbonleo for Théâtre Manuvie

Mandated by Carbonleo, EFFIX developed a new partnership structure for the naming rights of one of the most awarded venues in Quebec, the Theater at Quartier DIX30. This innovative agreement led to a win-win partnership with Manulife through the unveiling of le Théâtre Manuvie.

The collaboration between Carbonleo, Manulife, and EFFIX illustrates the positive impact of partnerships in achieving strategic alliances aligned with communication goals and brand positioning.

2024 PRESIDENTS CUP

September 24–29, 2024

The 2024 Presidents Cup, a flagship PGA Tour event, took place at the Royal Montreal Golf Club, bringing together the world’s golf elite to promote the sport and inspire fans.

EFFIX was exclusively appointed by the PGA Tour to develop, sell, and manage hospitality packages as well as various partnerships. Over 450 agreements were finalized, making this edition the most profitable internationally in the history of the PGA Tour.

CLIENTS

RELATIONSHIPS AT THE HEART OF OUR ACTIVITIES

With years of expertise in building and maintaining relationships in the sports and entertainment industries, we have established an exceptional network of influential contacts in Quebec, Canada, the United States and Europe.

Let's work together